Google Analytics alternativeSwap the big tag for a little friend.
Every visitor downloads your analytics script. Little Friend's is 3.3 KB gzipped and sets no cookies. It shows who or what arrived, where they came from, what they did, and what worked.
The answers you open Google Analytics for.
- Sources and channelsReferrers, campaigns and channels, with AI assistants as a channel of their own. A hidden source shows as "Direct or unknown".
- Pages and eventsPage views, route changes in single-page apps, outbound links and downloads with no extra code, plus the actions you name.
- Goals and funnelsBrowser goals for intent, server-confirmed goals for sales, and funnels in journey mode.
- JourneysWith consent, each visit reads as a short timeline of the steps you name.
- Crawlers and AI agentsSearch crawlers, AI crawlers and AI agents in their own report, with the evidence behind each name.
- Answers in ClaudeA read-only MCP server gives Claude, Cursor and other assistants the same numbers and definitions as the dashboard.
A tag your visitors won't notice.
The Google tag weighed 163 to 181 KB gzipped on the eight real sites we measured on September 25, 2026. Little Friend's script is 3.3 KB gzipped.
- No cookies in either mode. Aggregate mode, the default, keeps no visitor or session key anywhere.
- Bots in the open. Crawlers and AI agents have their own count, so their requests never add to your page views.
- Sales your server confirms. A server-confirmed goal counts only what your server sends with a secret key.
Every number says what it means.
Every number carries its definition, freshness and caveats. Conversion rate is goals divided by views in aggregate mode, and goals divided by sessions in journey mode. A number that can't be computed shows as unavailable, never as zero.
Run it next to Google Analytics first.
Both scripts run side by side. Compare a few weeks of numbers, then remove the Google tag when you're ready.
<script defer src="https://cdn.littlefriend.io/lf.js" data-site="lf_YOUR_SITE_KEY"></script>- Paste the tag with your site key, next to the Google tag.
- Name what matters with
data-lfon buttons and forms. Custom events - Send sales from your server with a secret key. Goals and server events
Install guide Cookieless analytics Little Friend vs Google Analytics